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MOF - Fort Worth, TX

From Data to Destination: Shaping Tourism’s Future

MARKETING OUTLOOK FORUM is the premier event for travel and tourism professionals.

Connect with leading researchers, gain insights from industry experts, and participate in dynamic sessions that will shape the future of travel and tourism marketing.

Don’t miss this invaluable opportunity—join us January 27-29, 2025 in Fort Worth!

MOF - Fort Worth, TX

January 27-29, 2025

2025 Speaker Lineup

Erin Francis-Cummings
Lindsay Milner
Noel O'Dea

Who Attends MOF?

Marketing Outlook Forum (MOF) is the premier event for travel and tourism professionals who are committed to staying ahead in the industry. Attendees include a diverse mix of experts, from industry analysts and marketing leaders to destination managers and academics

We come together to gain insights into the latest trends, share innovative strategies, and connect with peers who are shaping the future of travel. MOF offers unparalleled opportunities for learning, networking, and collaboration, making it the must-attend event for those looking to drive growth and innovation in travel and tourism.

Registration is now Open!

TTRA Members

$1299

$1699

Save $400 off the final ticket price. This offer ends December 1st.

General Admission

$1699

$2099

Save $400 off the final ticket price. This offer ends December 1st.

Cancellation Policy: Attendees can transfer registration to another person at the same rate, status, or membership type. Registration fees are 50% refundable up to January 3, 2025, and non-refundable thereafter. Please contact info@ttra.com if you have any questions or require any additional information.

Event Details:

The 2025 Marketing Outlook Forum (MOF) will be held in Fort Worth, Texas, from January 27th to 29th.

Join us for an immersive experience filled with insightful sessions, unique networking opportunities, and engaging activities.

Please mark your calendars and prepare to join us in the Longhorn State for this highly anticipated event.

  • Dates: Monday, January 27th to Wednesday, January 29th, 2025
  • Location: Fort Worth, Texas
  • Opening Reception: Billy Bob’s Texas, hosted by Visit Fort Worth
  • Special Activities:
    • Monday Afternoon Cattle Drive: Don’t miss the iconic cattle drive, a highlight of the Stock Show experience!
    • Optional Rodeo Tickets: Enjoy the full Stock Show experience! Visit exhibits and competitions, explore the trade show, and have fun at the Michelob Ultra Roadhouse or Corkyard on Simmons Bank Plaza. Plus, with the Moo-Seum Experience (courtesy of Central Market), you’ll have access to the Fort Worth Museum of Science and History, the Cattle Raisers Museum, and the National Cowgirl Museum.

Check Out These Numbers

Attendees rated the 2024 Marketing Outlook Forum highly, appreciating the quality of content, notable speakers, and numerous networking opportunities.

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Why Attend? 

This conference is a must-attend for professionals in the travel and tourism industry. You’ll have the opportunity to network with top researchers, gain insights from industry leaders, and participate in engaging sessions that will shape the future of travel and tourism research.

Conference Theme: 

From Data to Destination: Shaping Tourism’s Future 

This theme emphasizes the crucial role of data in guiding strategic decisions and long-term planning in the tourism industry. It highlights data not just as a tool for immediate use, but as a foundational element for future success and sustainability in tourism.

Travel Information: 

Fort Worth is easily accessible, with convenient transportation options and plenty of local attractions to explore. We will provide transportation details for the rodeo and other special activities to ensure a seamless experience.

Sheraton Fort Worth Downtown Hotel
Group rate for 2025 Marketing Outlook Forum: $217 USD per night.

  • Start Date: January 24, 2025
  • End Date: January 30, 2025
  • Last Day to Book: January 3, 2025

See You in Fort Worth!

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