Executive Roundtable – Building Forward with Better Tourism

Moderator: Stephanie Pace Brown, Executive Vice President, Strategic Marketing & Research Insights (SMARInsights).

Panelists: Richard Peterson,  President & CEO, US Cultural & Heritage Marketing Council; Cathy Ritter, Founder and CEO at Better Destinations LLC; Greg Oates, SVP of Innovation, MMGY NextFactor.

The restart is here, the promises have been made, the commitments have been recorded, but how well are we really doing in implementing all the fine intentions?  Are we managing to truly protect and respect the communities and environments, both natural and cultural, of destinations as we regain our sector’s rightful place in the global economy?  This closing session will explore these dynamics in reflection of the previous panels and delve into the ways that partnerships spur getting the “job done right this time”! Delegates will be encouraged to share their perspectives with this panel of leaders.



This session is sponsored by:


Feb 09 2022


11:30 am - 12:30 pm