Influencers in the “New Normal” World session

Speakers:  JessyLynn Perkins, Director of Digital Marketing & Content Development, Visit Santa Barbara; Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete/Clearwater; Alex Shansky, Social Media Strategist, Memphis Tourism

Moderator: Erin Francis-Cummings, CEO, Destination Analysts

This session will focus on how DMOs are currently using social influencers in the midst/wake of the Covid-19 Pandemic. Experts in this area will talk about their past experiences, but more importantly and relevant to today’s challenges, they will share innovative uses, strategies and measurable impacts of this versatile marketing channel.

The event is finished.


Oct 06 2020


2:45 pm - 3:30 pm