Influencers in the “New Normal” World session
Speakers: JessyLynn Perkins, Director of Digital Marketing & Content Development, Visit Santa Barbara; Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete/Clearwater; Alex Shansky, Social Media Strategist, Memphis Tourism
Moderator: Erin Francis-Cummings, CEO, Destination Analysts
This session will focus on how DMOs are currently using social influencers in the midst/wake of the Covid-19 Pandemic. Experts in this area will talk about their past experiences, but more importantly and relevant to today’s challenges, they will share innovative uses, strategies and measurable impacts of this versatile marketing channel.