Marketing Managers – Networking Lunch
Moderator: Chris Cavanaugh, President & Founder, Magellan Strategy Group
Speaker: Dave Goulden, Vice President of Product, Sojern
Navigating the Future of Data and Travel Marketing
The digital landscape will look a lot different without 3rd party cookies, but this shift offers more opportunities for travel marketers. Through people-based marketing, diversifying channels, and utilizing alternative sources of data, marketers will see the positive impacts now and in the future. Where do you start? Dave Goulden, Sojern’s VP of Product, will talk through implementing new strategies and how they will result in better personalization and measurement.
This session is sponsored by: