Marketing Managers’ Roundtable – The Death of Cookies
Speakers: Howard Tietjen, Director of Sales, Epsilon; David Chastain Vice President, Travel & Tourism, Epsilon
Moderator: Derek Ramthun, Marketing Strategist, Partner Relations, Explore Minnesota
Privacy, the death of cookies, and identity marketing… What does it all mean and where do we go from here? In this session, Howard Tietjen and David Chastain of Epsilon will talk about the impact of third-party cookies going away and provide a recap of privacy in marketing. They’ll also go through identity resolution, how marketers can take back control and make some recommendations given the current landscape of the marketplace.