Outlook for The Traveling Consumer During the Pandemic and Beyond
Speaker: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts
Moderator: Suzanne Cook, President, Suzanne Cook Consulting, LLC
With the global spread of COVID19, the travel industry faced an unprecedented crisis and the outlook of the traveling consumer changed rapidly. To help industry leaders navigate their response strategy and communicate to their stakeholders and communities, Destination Analysts will share the latest findings from The State of the American Travelertm, the longest running tracking study of American traveler sentiments, motivations and behaviors. Included will be new, custom data just out of the field collected specifically for MOF Week and presented here publicly for the first time. Also covered will be findings from the Coronavirus Traveler Sentiment Index. Destination Analysts will explore how traveling consumers feel now, how this compares to pre-COVID times and what we can expect from traveler sentiment in the future. These timely insights into feelings and behaviors related to travel will provide important data to gauge the pandemic’s changing impact on travel as a lifestyle priority, as well as insights into when travel demand will rebound—and from which traveler segments and to which types of destinations first.
Sponsored by: Dean Runyan Associates and Travel Market Insights