Recovering Destinations’ and Travel Brands’ Reputation Post-Covid
Speakers: Olivier Henry-Biabaud, CEO, TCI Research; Nancy Mammana, CMO, NYC and Company; Elan Cole, Co-Executive Creative Director, NYC and Company; Anne-Laure Tunce, Director USA, Atout France
Moderator: Olivier Henry-Biabaud, CEO, TCI Research
Post-Covid Travelers will chose destinations and attractions they trust. While the reputations of many destinations and travel brands have been seriously challenged and negatively affected by the current crisis, this session will provide real-life and real-time examples of how our creative industry has adapted to restore its attractiveness and (re)gain consumers’ confidence as tourism recovers. Learn from practical insights covering early crisis management stories to data-based mid-term reopening strategies used in operating within the new Post-Covid era.
Sponsored by: Destination Analysts