Sector and Market Forecasts and Updates #2
Sports Tourism – Jon Last, President, Sports and Leisure Research
Sports and Leisure Research Group President culls the latest findings and insights from the firm’s Back to Normal Barometer, that has utilized a four-methodology approach to pulse consumer perceptions, attitudes, behaviors and expectations, twice monthly since the start of the pandemic. You will gain perspective on the implications for sports related travel and the category in general.
Accessible Travel – Eric Lipp, Executive Director, Open Doors Organization
New data on accessible travel and tourism will be presented, proving once again that the economics of accessible travel still make sense for the travel industry even under COVID conditions and beyond. Insights into when this market might return to more normal travel patterns will be shared. Eric will also report on initiatives that travel companies, destinations and organizations have launched to better attract and serve this growing and lucrative market, as well as how you too can benefit in the future.
Package Travel Market – Catherine Prather, President, NTA (National Tour Association)
In many cases, tour operators must reimagine their product to restore consumer confidence and meet new expectations related to health and safety concerns. National Tour Association President Catherine Prather will share updates on the new landscape of packaged travel and provide forecasting insights.
Moderator: Michael Simone, Senior Associate, RRC Associates