Future of Meetings and Business Travel
Speakers: Tori Emerson Barnes, Executive Vice President, Public Affairs and Policy, US Travel Association; Loren Edelstein, Vice President, Content Director, Northstar Meetings Group. Gretchen Hall, President & CEO, Little Rock Convention and Visitors Bureau; Moderator: Greg Oates, MMGY NextFactor.
Of all types of travel, business travel and meetings/conferences/conventions travel were hurt most and have been the slowest to recover. And as recovery accelerates, it is likely to be uneven and will vary a great deal by location, type of event, and segment. How will attendance sizes be affected? How do destinations deal with this and how should they be marketing themselves in today’s environment? How are hybrid meetings going to change and how might these affect on-site attendance? Benefit from the experiences and intelligence of experts from the NorthStar Meetings Group, as well as from some key convention and meetings markets across the U.S. who will share their expectations for the year ahead.