Consumer/Traveler Trends and Outlook

Speakers: Dr. Suzanne Cook, Co-Chair, Marketing Outlook Forum

TENTATIVE:  This session will summarize and synthesize all the relevant travel industry research on traveler sentiment, shifting traveler behaviors, and values, as well as sentiment/behaviors/values. etc. of consumers in general (from research by companies doing broader consumer research) and what all this suggests for 2021 and the future.