The Post-Covid Travel Industry: Challenges, Opportunities and Lessons Learned

 Speaker: Dr. Suzanne Cook, Co-Chair, Marketing Outlook Forum

COVID-19, intertwined with political division and heightened expressions of social unrest, brought many issues to the attention of all of us in travel. In some cases, these were long-standing trends of interest to our industry but were exacerbated by the crises. In other cases, new extraordinary challenges and opportunities arose as one of the largest industries as the world battled for survival. To set the stage for our discussion over the next three days, Suzanne Cook will reflect upon many of these and on what we have learned that will help ensure a healthier more sustainable travel industry in the future.