2020 MARKETING OUTLOOK FORUM
The Outlook for Travel 2021

#2020MOF - The Outlook for Travel 2021 is available for purchase.

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Gain the information and insights you need to navigate the current reality and plan for recovery by purchasing the Outlook for Travel 2021. Only $199 for members and $299 for non-members!

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Outlook for Travel 2021

Monday, October 5, 2020

DMO Roundtable
Session sponsored by:  SMARInsights
Moderators: Jeffrey Eslinger, Senior Director, Market Insights, Hawaii Visitors & Convention Bureau; Dee Ann McKinney, Research Director, Missouri Division of Tourism; Barbara Okamoto, Senior VP – Market Insights & CRM, Hawaii Visitors & Convention Bureau; Marlise Taylor, Director, Tourism Research, Visit NC – Economic Development Partnership of North Carolina 
Session Presentation
Session Video

Welcome to the 2020 Marketing Outlook Forum
Sheila Flanagan, Chair, Marketing Outlook Forum; Registrar and Vice President Academic Affairs at Dundalk Institute of Technology

The Inevitable Recovery 
Session sponsored by:  Longwoods International
Adam Sacks, President, Tourism Economics
Session Presentation
Session Video

Outlook for the Traveling Consumer During the Pandemic and Beyond
Session sponsored by: Dean Runyan Associates / XBorder Canada
David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts
Session Presentation
Session Video

Travel Technology Trends for the Next Normal
Session sponsored by: Epsilon
Pete Comeau, Managing Director, Phocuswright
Session Presentation
Session Video

Tuesday, October 6, 2020

Entrada’s Road Back Tour
Session sponsored by: Entrada Insights
Darren Dunn, Founder & President, Entrada Insights; Dave Bahlman, Global Head of Sales, Josh Collins, Director, Destination Activation + Marketing, Streetsense
Session Video

Tracking Traveler Sentiment During a Pandemic:  What We Learned & What We Think We Know
Amir Eylon, President & CEO, Longwoods International
Session Presentation
Session Video

Recovering Destinations’ and Travel Brands’ Reputation Post-COVID
Session sponsored by: Destination Analysts
Olivier Henry-Biabaud, CEO, TCI Research
Nancy Mammana, CMO, NYC and Company
Elan Cole, Co-Executive Creative Director, NYC and Company 
Anne-Laure Tuncer, Director USA, Atout France 
Session Presentation
Session Video

Influencers in the “New Normal” World Session
JessyLynn Perkins, Director of Digital Marketing & Content Development, Visit Santa Barbara – Session Presentation
Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete/Clearwater – Session Presentation
Alex Shansky, Social Media Strategist, Memphis Tourism – Session Presentation
Session Video

Sector Market Forecasts and Updates 1
Session sponsored by: Dean Runyan Associates / XBorder Canada
Accommodations:  Kelsey Waite, Business Development Executive, Destinations, STR – Session Presentation
International Inbound Travel to U.S.: Mark Brown, Economist, US Department of Commerce – Session Presentation
Attractions:  Todd Skelton, Head of Destination Marketing for the Western US, Canada & Latin America, TripAdvisor – Session Presentation
Session Video

Wednesday, October 7, 2020

Marketing Managers Roundtable – The Changing Tourism Landscape: Why Identity Matters with COVID and the Death of Cookies
David Chastain, Vice President, Travel & Tourism, Epsilon
Howard Tietjen, Director of Sales, Epsilon
Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete / Clearwater
Jasmyn Goodwin, Vice President, Marketing & Communications, Visit Omaha
Session Presentation
Session Video

Sector Market Forecasts and Updates 2
Sports Tourism:  Jon Last, President, Sports and Leisure Research – Session Presentation
Accessible Travel:  Eric Lipp, Executive Director, Open Doors Organization – Session Presentation
Package Travel Market:  Catherine Prather, President, National Tour Association (NTA) – Session Presentation
Session Video

Updates and Outlook for Hotels and Meetings
Michael Dominguez, President & CEO, Associated Luxury Hotels International (ALHI)
Session Presentation
Session Video

Resilience of Cities During the Pandemic and Protests
Session sponsored by: Destination Analysts
Al Hutchinson, President & CEO, Visit Baltimore
Session Presentation
Session Video

Thursday, October 8, 2020

Arrivalist and The Road More Traveled
Session sponsored by: Arrivalist
Cree Lawson, Founder & CEO, Arrivalist
Session Presentation
Session Video

Leveraging Research to Guide Destination Strategies in Uncertain Times
Chris Davidson, Executive Vice President, Insights & Strategy, MMGY Travel Intelligence
Session Presentation
Session Video

Marketing in the New Abnormal
Session sponsored by: Epsilon
Denise Miller, Executive Vice President, SMARInsights – Session Presentation
James Warren, Founder & CEO, Share More Stories – Session Presentation
Katie Stadius, Senior Data Advisor, Entrada Insights – Session Presentation
Session Video

Where Do We Go From Here?
Session sponsored by: PSAV / Vinoy Renaissance Resort
Don Welsh, President & CEO, Destinations International 
Roger Dow, President & CEO, U.S. Travel Association
Chris Thompson, President & CEO, Brand USA
Session Video

Resource / White Papers:

ADARA

  • Market Monitor

Destination Analysts

  • Destination Analysts DMO Website Importance Study Preliminary Findings Whitepaper
  • Destination Analysts State Tourism Office Website User Conversion Study Executive Summary
  • The State of the American Traveler - Segments Edition Summer 2020
  • Target Marketing & Audience Research
  • Destination Brand Research
  • Ad Creative Testing

Epsilon

  • Consumer Sentiment During COVID-19

Longwoods International

  • Colorado Case Study
  • COVID Resource Center
  • Destination Intelligence
  • Planning a reopening
  • Resident Sentiment White Paper

National Tour Association (NTA)

  • Outlook on Packaged Travel

Simpleview

  • COVID-19 Industry Resources
  • COVID-19 PPC Case Study
  • CRO – How personalized content increased Visit OKC’s engagement by 92%
  • Creating Content to Earn Organic Search Traffic
  • Future Tourism Group-Episode 13: The Future of Tourism | Highlighting Five Emerging Themes in Global Tourism
  • Insights Hub
  • State of SEO for DMOs
  • The Layover – Demystifying Data: How the pandemic is impacting destination Marketing
  • The Layover – Engaging with your audience through email marketing
  • Using Future Events Monitoring to Inform Stakeholder & Customer Conversation
  • Visit Irving Takes a Data-Driven Approach to Content Creation

SMARInsights

  • Advertising Effectiveness Research Report
  • Integrated Image Research Report
  • Resident Survey Report

STR

  • A global view of recovery
  • COVID-19 Impact on hotels and short-term rentals
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