The Outlook for Travel 2021 is now available for purchase
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Gain the information and insights you need to navigate the current reality and plan for recovery by purchasing the Outlook for Travel 2021.
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You will receive all presentations, session videos and resource/white papers with the purchase of
Outlook for Travel 2021:
Monday, October 5
DMO Roundtable
Session sponsored by: SMARInsights
Moderators: Jeffrey Eslinger, Senior Director, Market Insights, Hawaii Visitors & Convention Bureau; Dee Ann McKinney, Research Director, Missouri Division of Tourism; Barbara Okamoto, Senior VP – Market Insights & CRM, Hawaii Visitors & Convention Bureau; Marlise Taylor, Director, Tourism Research, Visit NC – Economic Development Partnership of North Carolina
Session Presentation
Session Video
Welcome to the 2020 Marketing Outlook Forum
Sheila Flanagan, Chair, Marketing Outlook Forum; Registrar and Vice President Academic Affairs at Dundalk Institute of Technology
The Inevitable Recovery
Session sponsored by: Longwoods International
Adam Sacks, President, Tourism Economics
Session Presentation
Session Video
Outlook for the Traveling Consumer During the Pandemic and Beyond
Session sponsored by: Dean Runyan Associates / XBorder Canada
David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts
Session Presentation
Session Video
Travel Technology Trends for the Next Normal
Session sponsored by: Epsilon
Pete Comeau, Managing Director, Phocuswright
Session Presentation
Session Video
Tuesday, October 6
Entrada’s Road Back Tour
Session sponsored by: Entrada Insights
Darren Dunn, Founder & President, Entrada Insights; Dave Bahlman, Global Head of Sales, Josh Collins, Director, Destination Activation + Marketing, Streetsense
Session Video
Tracking Traveler Sentiment During a Pandemic: What We Learned & What We Think We Know
Amir Eylon, President & CEO, Longwoods International
Session Presentation
Session Video
Recovering Destinations’ and Travel Brands’ Reputation Post-COVID
Session sponsored by: Destination Analysts
Olivier Henry-Biabaud, CEO, TCI Research
Nancy Mammana, CMO, NYC and Company
Elan Cole, Co-Executive Creative Director, NYC and Company
Anne-Laure Tuncer, Director USA, Atout France
Session Presentation
Session Video
Influencers in the “New Normal” World Session
JessyLynn Perkins, Director of Digital Marketing & Content Development, Visit Santa Barbara – Session Presentation
Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete/Clearwater – Session Presentation
Alex Shansky, Social Media Strategist, Memphis Tourism – Session Presentation
Session Video
Sector Market Forecasts and Updates 1
Session sponsored by: Dean Runyan Associates / XBorder Canada
Accommodations: Kelsey Waite, Business Development Executive, Destinations, STR – Session Presentation
International Inbound Travel to U.S.: Mark Brown, Economist, US Department of Commerce – Session Presentation
Attractions: Todd Skelton, Head of Destination Marketing for the Western US, Canada & Latin America, TripAdvisor – Session Presentation
Session Video
Wednesday, October 7
Marketing Managers Roundtable – The Changing Tourism Landscape: Why Identity Matters with COVID and the Death of Cookies
David Chastain, Vice President, Travel & Tourism, Epsilon
Howard Tietjen, Director of Sales, Epsilon
Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete / Clearwater
Jasmyn Goodwin, Vice President, Marketing & Communications, Visit Omaha
Session Presentation
Session Video
Sector Market Forecasts and Updates 2
Sports Tourism: Jon Last, President, Sports and Leisure Research – Session Presentation
Accessible Travel: Eric Lipp, Executive Director, Open Doors Organization – Session Presentation
Package Travel Market: Catherine Prather, President, National Tour Association (NTA) – Session Presentation
Session Video
Updates and Outlook for Hotels and Meetings
Michael Dominguez, President & CEO, Associated Luxury Hotels International (ALHI)
Session Presentation
Session Video
Resilience of Cities During the Pandemic and Protests
Session sponsored by: Destination Analysts
Al Hutchinson, President & CEO, Visit Baltimore
Session Presentation
Session Video
Thursday, October 8
Arrivalist and The Road More Traveled
Session sponsored by: Arrivalist
Cree Lawson, Founder & CEO, Arrivalist
Session Presentation
Session Video
Leveraging Research to Guide Destination Strategies in Uncertain Times
Chris Davidson, Executive Vice President, Insights & Strategy, MMGY Travel Intelligence
Session Presentation
Session Video
Marketing in the New Abnormal
Session sponsored by: Epsilon
Denise Miller, Executive Vice President, SMARInsights – Session Presentation
James Warren, Founder & CEO, Share More Stories – Session Presentation
Katie Stadius, Senior Data Advisor, Entrada Insights – Session Presentation
Session Video
Where Do We Go From Here?
Session sponsored by: PSAV / Vinoy Renaissance Resort
Don Welsh, President & CEO, Destinations International
Roger Dow, President & CEO, U.S. Travel Association
Chris Thompson, President & CEO, Brand USA
Session Video
Resource / White Papers:
ADARA
- Market Monitor
Destination Analysts
- Destination Analysts DMO Website Importance Study Preliminary Findings Whitepaper
- Destination Analysts State Tourism Office Website User Conversion Study Executive Summary
- The State of the American Traveler - Segments Edition Summer 2020
- Target Marketing & Audience Research
- Destination Brand Research
- Ad Creative Testing
Epsilon
- Consumer Sentiment During COVID-19
Longwoods International
- Colorado Case Study
- COVID Resource Center
- Destination Intelligence
- Planning a reopening
- Resident Sentiment White Paper
National Tour Association (NTA)
- Outlook on Packaged Travel
Simpleview
- COVID-19 Industry Resources
- COVID-19 PPC Case Study
- CRO – How personalized content increased Visit OKC’s engagement by 92%
- Creating Content to Earn Organic Search Traffic
- Future Tourism Group-Episode 13: The Future of Tourism | Highlighting Five Emerging Themes in Global Tourism
- Insights Hub
- State of SEO for DMOs
- The Layover – Demystifying Data: How the pandemic is impacting destination Marketing
- The Layover – Engaging with your audience through email marketing
- Using Future Events Monitoring to Inform Stakeholder & Customer Conversation
- Visit Irving Takes a Data-Driven Approach to Content Creation
SMARInsights
- Advertising Effectiveness Research Report
- Integrated Image Research Report
- Resident Survey Report
STR
- A global view of recovery
- COVID-19 Impact on hotels and short-term rentals