MOF 2025 – Fort Worth, TX
From Data to Destination: Shaping Tourism’s Future
Marketing Outlook Forum is the premier event for travel and tourism professionals. Connect with leading researchers, gain insights from industry experts, and participate in dynamic sessions that will shape the future of travel and tourism marketing. This is an invaluable opportunity to network, learn, and collaborate with the industry’s best.
Don’t miss out—join us January 27-29, 2025, in Fort Worth, Texas!
Pre-registration has closed – on site registration will be available.
AWARDS
Marketing Outlook Forum Awards Program
The Marketing Outlook Forum Awards Program celebrates excellence in travel and tourism marketing and recognizes individuals and organizations that make a significant impact.
Cheryl Schutz Award for Destination Marketing and Research Excellence
- Purpose: Recognizes a Destination Marketing Organization (DMO) or individual for research-backed decisions that positively impacted travel and tourism.
- Requirements: Must be a DMO or tourism industry professional. Submissions include a one-to-two-page summary detailing the research, goals, measurable impacts, and creative efforts.
- Prize: Plaque, one-year TTRA Organizational membership, two hours consulting with MMGY Travel Intelligence team, and $500.
WINNER:
Visit North Carolina
This award is sponsored by MMGY GLOBAL
Emerging Leader Rising Star Award
- Purpose: Acknowledges a rising leader in the travel and tourism industry for their commitment and leadership.
- Requirements: Nominees must be early-career professionals, nominated by a TTRA member, with at least one year in the industry. Nominations should include examples of the nominee’s accomplishments and leadership qualities.
- Prize: Plaque; complimentary 2025 MOF registration; 1 year Premier membership (if not already a TTRA member); hotel accommodations for up to 3 nights; $150 for incidentals.
WINNER:
Tim Crouson, Destination Ann Arbor
This award is sponsored by LONGWOODS INTERNATIONAL
J. Desmond Slattery Professional Marketing Award
- Purpose: Honors a professional for significant contributions to travel marketing at a national or state level.
- Requirements: Open to travel marketing professionals, judged on their program’s originality, outcomes, and excellence. Nominations can be submitted by colleagues or as self-nominations.
- Prize: Plaque; complimentary 2025 MOF registration; 1 year Premier membership (if not already a TTRA member) and $500.
WINNER:
Caroline Anderson
Hawai‘i Tourism Authority
This award is sponsored by LIGHTHOUSE
John & Joan Markham Tourism Marketing Award
- Purpose: Created in honor of the Markhams’ commitment to TTRA, this award supports a student researching tourism marketing trends.
- Requirements: Open to undergraduate or master’s students. Submissions require a five-page paper on future trends in destination marketing, along with two recommendation letters.
- Prize: Plaque, 1 year student membership; complimentary 2025 MOF registration; airfare; hotel accommodations for up to 3 nights; $150 for incidentals.
WINNER:
Emily Prickett, North Carolina State University
This award is sponsored by DOWNS & ST. GERMAIN
IMPORTANT DEADLINES AND CONTACT INFORMATION:
- Submission Deadline: Friday, December 6, 2025
- Questions: Email info@ttra.com