MOF 2025 – Fort Worth, TX
From Data to Destination: Shaping Tourism’s Future
Marketing Outlook Forum is the premier event for travel and tourism professionals. Connect with leading researchers, gain insights from industry experts, and participate in dynamic sessions that will shape the future of travel and tourism marketing. This is an invaluable opportunity to network, learn, and collaborate with the industry’s best.
Don’t miss out—join us January 27-29, 2025, in Fort Worth, Texas!
Why Your Attendance at MOF 2025 Matters
Need help securing approval to attend the Marketing Outlook Forum (MOF) 2025? We’ve got you covered! Below is a customizable letter designed to help you clearly communicate the value of attending this premier event to your manager. Highlighting the actionable insights, strategic connections, and professional growth opportunities MOF offers, this letter makes it easy to demonstrate how your participation will directly benefit both your career and your organization.
Marketing Outlook Forum 2025
Fort Worth, Texas – January 27-29, 2025
Dear [Insert Manager’s Name],
I am reaching out to request your support for my attendance at Marketing Outlook Forum (MOF) 2025, happening January 27-29 in Fort Worth, Texas.
This premier event, hosted by the Travel and Tourism Research Association (TTRA), aligns perfectly with our shared goal of driving innovation and excellence in the travel and tourism industry through data-driven insights and collaborative learning.
TTRA is renowned for fostering thought leadership and providing a platform for professionals to explore emerging trends, actionable strategies, and groundbreaking research.
Here’s how my participation in MOF 2025 can benefit both my professional growth and our organization’s objectives:
1. Gain Cutting-Edge Insights The conference program is packed with sessions featuring industry experts such as Adam Sacks of Tourism Economics and Erin Francis-Cummings of Future Partners. Topics like economic forecasts, consumer behavior, and leveraging AI in tourism marketing will provide practical knowledge to refine our strategies and keep us ahead of the curve.
2. Build Meaningful Connections MOF attracts a diverse and influential group of professionals. Presidents, CEOs, and senior executives from top organizations like Brand USA, Visit California, and MMGY Global are in attendance. This creates opportunities to connect with thought leaders, peers, and potential partners who can bring fresh perspectives and collaborations to our organization.
3. Harness Actionable Data From evolving traveler preferences to market shifts, the insights shared at MOF will equip me with the tools to adapt and innovate, ensuring we stay competitive and relevant.
4. Drive Strategic Impact By learning best practices and success stories, I can bring back actionable recommendations that can be applied to our operations, strengthening our position in the industry.
5. Commitment to Knowledge Sharing As part of TTRA’s mission to foster community and knowledge exchange, I will compile a comprehensive report and host an internal workshop to share key takeaways with our team, ensuring that the value of my attendance extends across our organization.
The 2025 theme, “From Data to Destination: Shaping Tourism’s Future,” underscores the importance of harnessing insights to achieve impactful outcomes—a focus that mirrors our goals.
TTRA’s emphasis on collaboration, innovation, and community aligns with our organizational priorities, making my participation a sound investment in achieving long-term success.
Thank you for considering this opportunity to enhance our capabilities and strengthen our industry impact. I am happy to discuss how this experience will directly support our strategic goals.
Sincerely,
[Your Name]